For PR & Comms teams
Know which sources actually shape the story.
PR teams earn coverage, but not every mention changes what buyers believe. Attune shows which outlets, pages, and third-party sources AI engines and search actually repeat, where the narrative is drifting, and which comms moves deserve priority.
Comms intelligence workspace
Source influence
Rank the outlets that matter
See which publishers, analysts, reviews, communities, and pages are cited when buyers ask about your category.
Narrative gaps
Catch the story before it hardens
Track repeated claims, missing context, competitor framing, and trust concerns across AI answers and cited sources.
Comms action
Brief the right targets
Turn narrative gaps into outreach, clarification, source refresh, and owned-response work with evidence attached.
The new influence map
Coverage only matters if the market repeats it.
Press volume and influence are two different things. AI answers now synthesize coverage, reviews, social context, and owned pages into the story buyers hear. Attune shows which sources carry weight and which narrative gaps need comms action.
- 01
The reputation, comparison, and trust questions a journalist gets asked, sampled across engines every day.
- 02
Citation maps reveal which third-party sources are repeated in the answers buyers see.
- 03
Narrative analysis flags repeated claims, missing context, and competitor-shaped language.
- 04
Findings become ranked outreach targets, briefs, and owned responses.
- 05
After a placement or correction lands, a reread shows whether it actually made it into the answer.
Operating model
Influence, measured at the source.
Comms work gets the feedback loop the rest of Continuous GTM already runs on. Attune reads the story, ranks source influence, routes the briefs, and rereads the same answers after coverage lands.
“The best coverage is only valuable if the market repeats it. Attune shows which sources actually teach the answer.”
Use cases
What this looks like in practice.
Outlet ranking
Rank the outlets that actually shape the answer.
Attune ranks outlet and source influence by citation frequency and answer role, showing which sources are actually teaching the market.
Outcome
Outlets ranked by real citation weight, not press volume.
Narrative correction
Correct claims before they harden.
When a negative narrative surfaces, Attune traces where it started and how it spread, then turns the response into a scoped brief instead of ad-hoc damage control.
Outcome
Missing context restored in the answers buyers see.
Story movement
Prove the story moved after coverage lands.
After coverage lands, Attune retests the same answers and citations, so you see whether the narrative changed or another source still dominates.
Outcome
Retested answers showing the narrative moved or not.
How it runs
Five steps, on a loop.
Collect
Read every surface that shapes buyer belief: AI answers, search, citations, analytics, and your own systems.
Interpret
Find where belief, visibility, or trust is leaking, with the evidence attached.
Prioritize
Rank the work by impact in Growth Inbox.
Execute
Ship approved fixes through your team and AI agents.
Verify
Retest against the live market and keep score.
Next step
See which sources shape your story today.
Get a free influence read: which outlets AI cites, where the narrative drifts, and what Attune would brief first.