“Attune gives us a clearer view of how a company is likely to be understood in the market and adds a meaningful layer to our diligence process.”
WC
Riot Ventures
Discovery has shifted upstream
Shape demand before buyers enter your funnel.
See how the market understands your company, catch hidden objections earlier, and improve buyer conversions.
A new discovery layer
Buyers are forming opinions before they reach you.
With AI, buyers can research hundreds of sources, compare competing claims, and arrive to a conclusion within minutes — often before they ever visit your site or talk to your team. This is increasingly the default way high-intent buyers form opinions.
1B+
Weekly active users across major AI platforms
89%
B2B buyers use AI during purchase research
93%
AI sessions that produce zero clicks
95%
Of buyers purchase from their day-one shortlist
Why This Matters
See the beliefs that shape outcomes.
Most teams can measure traffic, pipeline, and revenue. Fewer can see what buyers are learning about you before they ever click, book a demo, or talk to sales.
That gap shows up later as weaker conversion, harder comparisons, confused positioning, and objections that sales has to untangle.
Attune helps you see that earlier — so teams can improve discovery, comparison, and conversion downstream.
Get Real Visibility
See how the market is understanding your brand
Find where competitors are shaping the comparison
Catch objections before they reach the sales process
Prioritize the signals most likely to change demand
Measure whether your brand work is improving preference
Align sales, marketing, and product around buyer beliefs
The Product
One system.
Three ways to use it.
Attune captures the signals shaping how your company is being understood — then gives your team the tools to inspect, compare, and act on them.
Data Layer
Capture
Capture how your company is being represented, compared, cited, and interpreted across high-intent research environments — including AI assistants, search, publisher coverage, comparison pages, and the broader web.
AI assistants
Search
Publisher coverage
Comparison pages
Broader web
Your website
- 01
See it
Dashboards + API
A usable picture of how the market is actually understanding you — visibility trends, sentiment, citation mapping, competitive benchmarks, and positioning shifts. Queryable by AI engine, prompt type, time period, and competitor.
✓Multi-engine AI answer tracking✓Citation source mapping✓Competitive benchmarking✓Narrative trend analysis - 02
Explore it
Research Assistant
An analytical assistant built on your live intelligence. It traces claims to sources, maps negative signals to the pages driving them, and tests positioning hypotheses against real data — helping you find the hidden issue shaping demand and the highest-leverage next move.
✓Natural language queries over live data✓Claim-to-source tracing✓Competitive narrative analysis✓Hypothesis testing - 03
Act on it
Agent
Company-tuned agents that operate wherever your team works. They monitor narrative shifts, research prospects, and pressure-test messaging — compounding over time by learning what actually matters to your team.
✓Continuous narrative monitoring✓Prospect research automation✓Company-tuned memory✓Slack and workflow integration
Who We Serve
Different problems.
Same upstream blind spot.
Buyers are forming a version of your story right now — with or without your input.
Attune gives you the system to shape it.
Brands
Market UnderstandingCatch broken narratives earlier and shape how the market understands you more effectively. Most brands know what they want to say, but lack a clear view of what buyers already believe about them. Attune shows where the market is learning the right story, where that story is breaking, and how to shape it more effectively.
Mature / Competitive Industries
Preferred ChoiceTurn visibility into preference. In crowded categories, companies may be well known and frequently cited, yet still lose because the market is drawing the wrong conclusion. Attune shows where visibility is failing to convert into preference, how competitors are shaping the frame, and which signals are creating drag.
Startups
Narrative ClarityMake your differentiator legible, memorable, and repeatable. Early-stage companies often have a stronger truth inside the business than the market can clearly see. If left unclear, that truth gets flattened into a weaker story. Attune helps startups see how they are being interpreted and sharpen that truth before it gets lost.
Publishers
Authority MonetizationTurn editorial authority into a stronger foundation for strategy, partnerships, and packaging. For publishers, the challenge is not just visibility, but understanding where authority is being earned, trusted, cited, and monetized as search and research behavior shifts. Attune shows how editorial authority shapes downstream consideration.
Proof
Attune uncovers something new for every company.
The data doesn't just confirm what you suspected. It reveals what you couldn't see.
“Attune helped us unlock the story the market actually needed to hear and made the business much easier to understand.”
TH
Brick Dynamics
“Attune gives us data we haven’t been able to get anywhere else on where our authority is strongest in high-intent search and where that authority matters most for our business and partners.”
JW
NerdWallet
Why does this matter for my company?+
Buyers are increasingly forming opinions before they ever visit your site or talk to your team. AI assistants, search platforms, and the sources they reference are shaping who gets considered, how companies are compared, and what objections show up later. Most companies can measure what happens after demand arrives. Very few can see what shaped it. If you're not understanding and influencing that upstream layer, you're losing deals you never knew existed.
What is the "invisible funnel"?+
The invisible funnel is the buying journey that happens before traditional analytics can see it. A buyer asks an AI assistant to compare solutions, gets a recommendation, forms a shortlist, and arrives at your site - or doesn't. 93% of AI sessions produce zero clicks. The resulting purchase often looks "organic" or "direct" in your analytics, but the decision was shaped upstream. Attune gives you visibility into that process.
What does Attune do?+
Attune captures how the market is understanding your brand across AI assistants, search, and the web pages those platforms reference. We normalize that into a structured data layer, then give your teams three ways to use it: dashboards and API for structured analysis, a Research Assistant for deeper exploration and strategy, and Agents that run continuous workflows - monitoring shifts, researching prospects, and helping your teams act on intelligence without waiting for a report.
How is Attune different from competitors?+
Most tools in this space focus on presence: visibility, rankings, mentions, or automated content production. They help you understand whether you're showing up. Attune helps you understand whether showing up is leading to the right conclusion. That's the core distinction - visibility is presence, preference is interpreted value. We're built for teams that need stronger discoverability, cleaner comparisons, and better conversion, not just more mentions.
Are you a service or software?+
Both. Attune is a software platform with a service layer on top. The base subscription includes our data platform (dashboards and API). Research Assistant and Agent are optional add-ons with separate pricing, so you can expand into deeper analysis and workflows when you are ready. We also provide managed services for deeper engagements - things like ad-hoc research projects, strategic analysis, and expanded data collection scopes. The software and service reinforce each other.
What environments does Attune monitor?+
Attune captures how your company is being understood across major AI assistants, search, publisher coverage, comparison pages, review sites, and the broader web. That includes platforms like ChatGPT, Gemini, Claude, and Grok, along with the sources shaping what buyers learn about you before they ever reach your site.
How much does Attune cost?+
The base platform starts at $3,000 a month and scales based on the number of brands or properties tracked. That includes the data platform (dashboards and API). Research Assistant and Agent are optional add-ons with separate pricing. We're happy to walk through pricing based on your specific needs.
What results can I expect?+
Attune gives you a clear outside-in view of how the market understands you - what's working, what's breaking, and where the leverage lives. Customers typically discover insights they couldn't access before: which sources are shaping their narrative, where competitors are winning the comparison frame, and what specific changes lead to stronger discoverability, cleaner positioning, and better conversion. The goal is not just monitoring - it's giving you the intelligence to shape demand before it reaches the funnel.
See the full picture.
Understand how demand is shaped upstream to improve conversion downstream.