Resources
What we are learning, shared.
Field notes and deep dives on how AI assistants and search are reshaping the way companies get discovered. Start with the Primer.
Featured · The Primer
GTM in the Age of AI
When AI makes anything digital cheap to build, go-to-market becomes the bottleneck. A deep read on why discoverability and differentiation are now what every company is fighting for.
Last updated July 2026Read the Primer
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Articles
Shorter field notes and analysis from tracking how companies, categories, and competitors get described across AI and the web.
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